Reports, Conferences, and Publications

Partnerships through data: A comparison Of visitor experience metrics between science and art museums

Aggregated data summarized trends across the COVES network. Science center and art museum data were compared to describe similarities and differences, contextualizing each group within their respective ranges. Poster presented at the 2023 ASTC Conference in Charlotte, NC.  Recommended APA ...

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Visitor Data in the Pandemic Era: Looking Back to Move Forward

This poster features two elements 1) data we learned about visitors and the visitor experience over the course of the pandemic, and 2) diverse perspectives about how this learning has changed different museums' goals and plans moving forward. Poster presented at the 2022 ASTC Conference in Pittsburg...

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Sense-making in real time: Responding to visitor data during COVID

Extraordinary times call for extraordinary data! Join museums and science centers participating in a national data collection effort to learn about using visitor experience data during the pandemic to respond quickly to visitors' changing expectations. Members of the project's research team also sha...

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Xs and Os: Connecting visitor experience data and operational data to drive institutional change

interdepartmental conversation and prompt change across an organization. In this session, seven examples will be presented of how museums have benchmarked themselves, collaborated with others, and made informed decisions by layering multiple sources of data. Session presented at the 2019 Associatio...

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With great data comes great responsibility: Using visitor data wisely in dynamic environments

As science centers, we recognize the value of data—especially visitor data. But the data doesn’t matter if not used. Panelists from institutions involved in a collaborative visitor data collection effort (COVES, Collaboration for Ongoing Visitor Experience Studies) will discuss concrete ...

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Sharing is c(omp)aring: The value of cross-institutional data (ASTC 2017)

This session included a presentation of findings from the first year from COVES, an ongoing collaborative study. A panel of museum leaders from some of the participating institutions discussed the value they see in comparative data, followed by a moderated discussion of how they have begun to use an...

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