Reports, Conferences, and Publications
Understanding Museum Visitors Today (Visitor Studies Journal 2024)
The COVES team authored a peer-reviewed journal article using aggregated visitor experience data collected at 54 COVES member museums and positions as a response to questions from the visitor studies field in the 1990s about who visits museums. Read the article here: Understanding Museum Visitors To...
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Visitor Data in an International Context (VSA 2024)
Large-scale research initiatives spanning the U.S., U.K., and Germany share high-level trends comparing international visitor experience data for the first time. COVES (U.S.), MAGIC (U.K.), and LePAS (Germany) contribute findings showing similarities and differences in museum audiences, the metrics ...
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Using visitor data with 2020 vision
In this session, we shared how different science museums were using visitor data in new ways to respond to the challenges of 2020. This also included new data collected at science museums about the visitor experience during the COVID-19 pandemic.
Session presented at the 2020 Annual Visitor S...
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Shared measures for evaluating common outcomes of informal education experiences
There has been a recent increase in the development and use of shared measures to evaluate common outcomes in informal STEM education. The presenters discussed technical qualities of shared measures, benefits and concerns around their use, and went into detail of three shared measure initiatives.
C...
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Findings from the first full year: Everything you thought you knew, now supported by data!
This poster presents early findings from COVES. It includes COVES data from July 1, 2016 to June 30, 2017, the first full year of data collection. The poster shares information about Net Promoter Scores, visitation patterns, and experience ratings. Poster presented at the 2018 Annual Visitor St...
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Sharing is c(omp)aring: The value of cross-institutional data (VSA 2017)
This session centers on initial findings from approximately one year of data collection from the Collaboration for Ongoing Visitor Experience Studies (COVES) project. During the session, three COVES members described the project, presented an overview of key findings from the first year of the study...
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