Reports, Conferences, and Publications

Partnerships through data: A comparison Of visitor experience metrics between science and art museums

Aggregated data summarized trends across the COVES network. Science center and art museum data were compared to describe similarities and differences, contextualizing each group within their respective ranges. Poster presented at the 2023 ASTC Conference in Charlotte, NC.  Recommended APA ...

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Data in context: Spotlight on art museum visitor experience data

This poster presents comparative analyses of data from the first full year of art museum participation, aggregate data highlighting broad findings from 10 art museums across 8 states. Situating these findings among 26 other COVES members, including science centers, natural history and children’...

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Visitor Data in the Pandemic Era: Looking Back to Move Forward

This poster features two elements 1) data we learned about visitors and the visitor experience over the course of the pandemic, and 2) diverse perspectives about how this learning has changed different museums' goals and plans moving forward. Poster presented at the 2022 ASTC Conference in Pittsburg...

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Why can’t we be (data) friends?

Alex Lussenhop (COVES/Museum of Science, Boston), Rebecca Nall (Mayborn Museum Complex), and Alex Olivares (The Mint Museum) presented together on how visitor data collection and data use look different across their three very different museums. No matter what type of museum you’re at or where...

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Sense-making in real time: Responding to visitor data during COVID

Extraordinary times call for extraordinary data! Join museums and science centers participating in a national data collection effort to learn about using visitor experience data during the pandemic to respond quickly to visitors' changing expectations. Members of the project's research team also sha...

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Using visitor data with 2020 vision

In this session, we shared how different science museums were using visitor data in new ways to respond to the challenges of 2020. This also included new data collected at science museums about the visitor experience during the COVID-19 pandemic.  Session presented at the 2020 Annual Visitor S...

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Xs and Os: Connecting visitor experience data and operational data to drive institutional change

interdepartmental conversation and prompt change across an organization. In this session, seven examples will be presented of how museums have benchmarked themselves, collaborated with others, and made informed decisions by layering multiple sources of data. Session presented at the 2019 Associatio...

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Shared measures for evaluating common outcomes of informal education experiences

There has been a recent increase in the development and use of shared measures to evaluate common outcomes in informal STEM education. The presenters discussed technical qualities of shared measures, benefits and concerns around their use, and went into detail of three shared measure initiatives. C...

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With great data comes great responsibility: Using visitor data wisely in dynamic environments

As science centers, we recognize the value of data—especially visitor data. But the data doesn’t matter if not used. Panelists from institutions involved in a collaborative visitor data collection effort (COVES, Collaboration for Ongoing Visitor Experience Studies) will discuss concrete ...

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Findings from the first full year: Everything you thought you knew, now supported by data!

Posted by [email protected] on 07/19/2018 12:00 am  /   Conference Posters, Visitor Studies Association (VSA)

This poster presents early findings from COVES. It includes COVES data from July 1, 2016 to June 30, 2017, the first full year of data collection. The poster shares information about Net Promoter Scores, visitation patterns, and experience ratings. Poster presented at the 2018 Annual Visitor St...

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